INDO-KOREAN SKINCARE, engineered for Indian Men.

Simple · Intelligent · Inclusive

Here's what all you need

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23% OFF The Oil Skin Essentials
The Oil Skin Essentials

• Step 1: Cleanse & Exfoliate Face Cleanser opens the routine by removing...

Rs. 2,597
Rs. 1,999
23% OFF The Dry Skin Essentials
The Dry Skin Essentials

• Step 1: Cleanse & Hydrate Face Cleanser removes daily buildup while sim...

Rs. 2,597
Rs. 1,999
20% OFF Ultra Matte Sunscreen
Ultra Matte Sunscreen

Best For: Oily skin · Tan & sun damage · Dirt & pollution · Open pores

Rs. 849
Rs. 679
19% OFF Hydrating Sunscreen
Hydrating Sunscreen

Best For: Tan & sun damage · Dehydrated skin · Dark spots · Dull skin · Dirt ...

Rs. 899
Rs. 729
20% OFF Sebum Control Face Serum
Sebum Control Face Serum

Best for : Oily skin · Clogged pores · Open pores · Acne & breakouts · Shine ...

Rs. 999
Rs. 799
21% OFF Repair & Hydrate Serum
Repair & Hydrate Serum

Best For: Dull skin · Hyperpigmentation · Dehydrated skin · Dark spots · Tire...

Rs. 949
Rs. 749

IT'S A ROUTINE.

Not A Shelf Full Of Products.

CLEANSE
1

CLEANSE

Removes sweat, oil, and pollution—without stripping your skin.

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TREAT
2

TREAT

Target acne, dark spots, and dullness with actives that actually work.

Explore Treatments →
PROTECT
3

PROTECT

Shield your skin from sun, pollution, and daily damage every morning.

Explore SPF →

REAL RESULTS. REAL ROUTINES.

Men across India sharing what worked for their skin, with no filters and no hype.

Proven on Real Skin
Proven on Real Skin
Proven on Real Skin
Proven on Real Skin
Proven on Real Skin
Parth (@smokinbeard)
Parth (@smokinbeard)
Dilip (jaipurkafiragi)
Dilip (jaipurkafiragi)
Runner
R